Product development and management lifecycle

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1. Idea generation (Ideation)

The initial stage of the product development process begins by generating new product ideas. This is the product innovation stage, where you brainstorm product concepts based on customer needs, concept testing, and market research.

To validate a product concept, consider documenting ideas in the form of a business case. This will allow all team members to have a clear understanding of the initial product features and the objectives of the new product launch.

2. Product definition

Once you’ve completed the business case and discussed your target market and product functionality, it’s time to define the product. This is also referred to as scoping or concept development, and focuses on refining the product strategy.

Once these ideas have been defined, it’s time to begin building your minimum viable product (MVP) with initial prototyping.
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3. Prototyping

Once you’ve completed the business case and discussed your target market and product functionality, it’s time to define the product. This is also referred to as scoping or concept development, and focuses on refining the product strategy.

Once these ideas have been defined, it’s time to begin building your minimum viable product (MVP) with initial prototyping.

4. Initial design

During the initial design phase, project stakeholders work together to produce a mockup of the product based on the MVP prototype. The design should be created with the target audience in mind and complement the key functions of your product.

A successful product design may take several iterations to get just right, and may involve communicating with distributors in order to source necessary materials.

Once the design is approved and ready to be handed off, move onto the validation phase for final testing before launching the product.

5. Validation and testing

To go live with a new product, you first need to validate and test it. This ensures that every part of the product—from development to marketing—is working effectively before it’s released to the public.

Once your initial testing is complete, you’re ready to begin producing the final product concept and launch it to your customer base.

6. Commercialization

Now it’s time to commercialize your concept, which involves launching your product and implementing it on your website.

By now, you’ve finalized the design and quality tested your development and marketing strategy. You should feel confident in your final iteration and be ready to produce your final product.

Viva Enterprises
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